About Bridges of Hope

Vision & Mission
Millions of transformed lives - people empowered and motivated to maintain their health, live positively and realize their life goals and dreams.
To create and deliver, throughout Africa and beyond, the best participatory behaviour change training materials and techniques for addressing health and wellness issues.

Bridges Methodology - Key Concepts
The unique Bridges methodology integrates and applies a range of key concepts research related to social and behaviour change communication, including:

        1. Link current behaviours and practices to realising aspirational future goals.
Activities around future visioning, self-value and identity establish a motivating focus to which health seeking behaviours around prevention, treatment, diagnosis and support can then be linked.
If you have a strong enough why, you can address any how.  Friedrich Nietzsche
         2. Create fun, engaging, multi-sensory learning experiences.
…and facilitate a process which enables participants to relate and practically apply the learning to their own situation.
  • I hear …                                I forget
  • I see …                                  I remember
  • I do …                                    I understand                                       
                                   Confucius (circa 500 BC)


I hear AND see AND do … I really get it, internalise it, and can apply it.


The Bridges methodology integrates Visual + Auditory + Kinaesthetic learning (the ‘VAK modalities’) in order to engage and connect with everyone, regardless of their preferred learning modality or level of literacy.

The importance of using multi-sensory (not just verbal) messages is demonstrated in this 30 second video clip from a Peer Educator Training Programme in Zimbabwe.  As you watch it, try to follow Peter’s instructions yourself.

3.       ‘Logical levels’ – a simple model of factors influencing behaviour


For a desired behavioural outcome to be adopted and maintained, it must be supported at all the different ‘neurological levels’: 2

·         Identity (a key and often neglected driver)

·         Values

·         Beliefs (including risk, efficacy and normative beliefs)

·         Skills

·         Environment



4.       Association /  Dissociation - Varying emotional engagement to enhance SBCC


The concept of Association/Dissociation relates to a person’s level of emotional engagement when they experience, recall or imagine a particular event, situation, person or object.    Associated (emotionally involved) and dissociated (emotionally detached) perspectives can provide starkly different insights and reactions to the same stimulus or experience.    By deliberately designing training materials and facilitating training interventions to create for participants, at appropriate points, both associated and dissociated experiences, it is possible to enhance the effectiveness of such interventions, in particular around exploring sensitive issues and motivating desired behaviours.

Click here for a more detailed discussion and examples of how this concept can be applied practically

5.       Using experiential metaphor

  • Walking on stick bridges to avoid the sharks, hippos and crocs (health threats and challenges) and reach the island/destination (desired future).
  • A Family Planning module which uses different ways of planting maize as a metaphor for HTSP (Healthy Timing and Spacing of Pregnancy).

6.       Anchors

Activities can be designed to build sensory ‘anchors’ for an empowering state (e.g. feeling confident/assertive), which can subsequently be triggered and accessed when needed.

“I have had more impact in the last week using these new tools and techniques than I have in the last two years”.  Theresa Matafwali, Manaso Hospital, Zambia
This was one of the review meeting comments from a group of Lusaka-based counsellors, trainers and facilitators, who had ten days previously been introduced to the first embryonic version of the Bridges of Hope kit.   The response led Peter Labouchere to resign his ‘day job’ and launch the Bridges of Hope Training consultancy in 2000.
Bridges of Hope Training has since worked with many organisations throughout Africa and beyond to develop innovative participatory training toolkits and implement Social and Behaviour Change Communication group training programmes addressing a spectrum of health and development issues.
The Bridges of Hope Training methodology was applied initially with a community focus on HIV-related issues.  It has proven effective with a variety of target groups in different contexts, including banking and mine employees, support groups for people living with HIV, prisons, youth, community and faith based groups.  It has also proven highly effective (when appropriately adapted for context and target groups) when applied to a range of other issues, including Malaria, TB, Family Planning, Maternal Newborn and Child Health, Ebola and Financial Wellness.
Mr Labouchere possesses a unique combination of skills in instructional design, neuro-linguistic programming and HIV prevention methodologies that combine to deliver targeted motivational adult-learning materials.  In Ghana the materials developed by Mr. Labouchere contributed to a more that 50% increase in condom usage associated with the “Stop AIDS Love Life” campaign. Kirsten Böse, Director, Health Communication Capacity Collaborative (HC3)
I observed a Bridges of Hope workshop facilitated by Mr Labouchere.  I have extensive experience in the field of peer education and the training of peer educators, and Mr Labouchere’s skills and insights into this complex area of behavioural change are truly exceptional. Professor David Dickinson, Department of Sociology, Wits University, Johannesburg, South Africa

Organisations we work with

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